Campagna Amica Foundation has created an urban garden within the project for the development of Farmer’s Market (that is a market where farmers can sale their products directly to the public). The garden is located in the court of the market where people can have a rest or eat the meals made by the Farmer’s Market’s restaurant. The idea of making the context in which vegetables grow visible creates a link between the sold products and the work behind them and it increases farmers’ visibility.
The presence of the garden in the area generates awareness among the public on healthy food issues as well as the importance of sustainable consumption, influencing their decision and their action to buy fresh and seasonal vegetables and fruits.
Moreover we offer educational activity to the schools who are invited to visit the garden and participate to the workshops organized by Campagna Amica on sustainable consumption and environmental education.
Objectives
Materials
Implementation
Evaluation
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Questionnaires of evaluation very positive, significant number of schools involved as well as curious visitors with a lot of questions.
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The garden is placed in an open area: this might cause damage (involuntarily mostly) but it has to be taken into account for the management costs.
Tips
Aims
To show what is made of the food we buy. This can make people more interested and preoccupied of sustainable and healthy food consumption and gets the city closer to the countryside.
As we don’t pick the vegetables but we let them finish their cycle we have the opportunity to show all the different steps of a plant, its entire life-cycle and natural transformation.
Outcomes
The union between a direct sale market, the educational garden and the school. People that come for the first time in the market are immediately attracted by the garden and they start to be aware of the importance of healthy and sustainable food.
